Milda Cergelyte for TV3 project “Mados Teismas”






MIMI.C Pre-Fall 2014 Look Book

Do You remember beautiful Agne Motiejunaite from Channel 4 Made in Chelsea? This beauty is currently modelling for major fashion brands and we are happy to see her in new role as MIMI.C Muse! This beautiful collection is inspired by great persona – Princess Julia, 80s London Blitz Kids era and hand made Haute Couture techniques.

Fashion Director – Milda Cergelyte

Photographer – Gertruda Varnaite

Model – Agne Motiejunaite

Make Up – Ieva Grigalaviciute 



Milda Cergelyte’s lecture at the Kazimiero Simonaviciaus University

Monday,9 December. 19.00. Milda Cergelyte, the designer of the MIMI.C line, currently working a living in London held the lecture about the fashion industry to the Kazimiero Simonaviciaus university students.
Milda previously has won the Emerging Designer of the Year Award at Fashion Finest Awards 2012th A young, but I bravely successful Fashion girl, >not once appeared on “Fashion Infection” which is the biggest fashion event in Lithuaniascene. Her collections were presented during London and Istanbul fashion weeks too. In this lecture Milda was sharing her experience and explaining the basics of fashion industry routine.

Lecture topic was : Is there more room for You in the fashion industry?

Milda thanks the university team for the warm welcome and the students for attending!


MIMI.C Milda ČERGELYTĖ presents her latest , 2014 Pre – Fall collection for women

Designer and founder of the brand MIMI.C Milda ČERGELYTĖ presents her latest , 2014 Pre – Fall collection for women. Designer currently creating in London , Great Britain, describes her capsule collection ” Jewellia ” , sophisticated, elegant and reflecting the rich history of London’s night life .

This is 7th collection by Milda and it is conceptual and brave as always. This time Milda skillfully juggles ‘ blitz – kids ” movement style and dive into the men’s tailoring deconstruction given expressions .

In this collection the designer chose virtual presentation of the famous London hotel The Sanderson ‘ apartments, a touch of 80 ‘s “postmodern.” According to Milda Cergelyte , collection Jewellia was born while she was given a task in London College of Fashion . ” I got a task to create any product to the legendary London DJ, magazine ID reporter and icon of 80s ‘ blitz kids ‘ movement Princess Julia . This woman is extraordinary multiplicity personality and a great fashion icon , so the task has become a pleasant challenge for me . I got so inspired that this became the latest collection . Princess Julia inspired Milda created bright, shimmering like a sweet piece of paper costumes, all these combinations carefully embroidered by hand.

Collections Jewell ” silhouettes – at first glance strict and moderate, influenced the Second World War’s era fashion, when it was forbidden to use luxury fabrics and applications, were even forbidden consumption of fabric. After passing the moderate jacket’s silhouette , designer boldly broke the rules and costumes richly decorated by jewels and embroidery, brought out the pockets. M. ČERGELYTĖ this ” capsule ” collection uses the highest quality fabrics : Haute Couture silk and cotton satin , hand- embroidered lace . Collection of color keeps the ” blitz kidz ” philosophy inherent in pure color contrasts and flower print fabric which is perfect transitional season – unpredictable spring is converted into the autumn.


Photo Credits:
Photographer : Aleksandra Kingo
Fashion Director : Milda ČERGELYTĖ ( MIMI.C )
Makeup : Neringa Sutkute
Model: Gerda
Location: The Sanderson Hotel









Feed Your Fashion Animal

MIMI.C is delighted to see young inspiring bloggers loving the pieces. Here You can see amazing outfit, which combines urban and couture items and looks absolutely great on Kriste, who is known blogger featured in Elle, Vogue and Harper’s Bazaar!

More pictures : http://feedyourfashionanimal.blogspot.no/


MIMI.C Pop Up Boutique in London

Established in 2011 and recognised at the London Fashion Weekend in 2012, Kristina Goes West has been selected from 500+ applicants to display at the Pop-Up Britain store in London Victoria.

“Kristina Goes West” – the first selected Baltic designers fashion online boutique that comes to high street from limited time (29th April to 12th May) in London, Victoria to present you high-end fashion from thirteen the most imaginative leading Nordic – Baltic region designers.

MIMI.C bags created by Milda Cergelyte

Fascinating hand-made accessories and clothes from MIMI.C Spirng Summer 2013 collection represents the ice-cold glamour and conceptual beauty crafted by Lithuanian artist Milda Cergelyte, MIMI.C creative director.

From the 23rd May till 5th June, you will be able to browse, shop and order MIMI.C Clothes in Pop Up King’s Road, 387 King’s Road (Chelsea), London SW10 0LR.

Kristina Goes West currently stocking MIMI.C Spring-Summer 2013 designed by Milda Cergelyte

MIMI.C comes to Dubai

A brand new boutique for exclusive fashion was opened in Dubai earlier this February. “cARTel” of Dubai is a fascinating oasis of fashion extravaganza already spotted by “The Rolling Stone magazine”, „Timeout“, „Metro London“, „Hello” Middle East. It is boutique concept of a gallery for wearable art, introducing a unique idea of retail based on representing selected fashion designers under the same roof.


We are so very proud to announce that thanks to lovely team of “cARTel” MIMI.C‘s fashion is available to fashion lovers in Middle East. You are welcome to purchase limited edition Demi Couture accessories and clothes as well as pre-order items at The cARTel boutique.

The cARTel boutique interior

MIMI.C Spring Summer 2013 Demi Couture Campaign pictures

Creative team:
Photographer: Elne www.elne.co.uk
Fashion director – Milda Cergelyte MIMI.C www.mimicfashion.co.uk
Wardrobe assistants – Cristina Soru, Carlotta Quacquarelli
Hair stylist – Jay Zhang
Make up artist – Izabella Windak
Models : Aimee, Alice, Julia (Eclipse Model Management)

MIMI.C SS’13 RUNWAY in details


MIMI.C Spring Summer 2013 Runway



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